Our purpose

Humanity is facing its greatest challenge ever: preventing climate change and resource shortages from destroying our future. Despite a growing public perception that action is needed, our political and economic systems are unequal to the challenge and are consistently doing too little, too late. Increasingly, individuals and organisations are seeking ways in which they can contribute.

Famously, Elon Musk’s answer to the question why he decided to build a viable electric car was because it was necessary and nobody else was doing it.

Our mission is to mobilise and facilitate individuals and organisations who wish to address this challenge through the development and deployment of sustainable technologies. We do this by helping:

1. Investors to select and develop valuable opportunities
2. Entrepreneurs, scientists and engineers to set up and grow viable businesses
3. Talented people to make real contributions to a sustainable society.